Our Philosophy

 

If I had a dollar for every time a business told me they have "given up" on social media... 

 

Initially, businesses are lured in by the social media craze ("get on social media or die!"), open accounts, post consistently for a while, ultimately fail to see any tangible results, and give up. 

 

I can't say I blame them–social media, like all marketing, is an investment. If your investment is not yielding a return, you're wasting your time and money.

 

Because social media marketing has virtually no barriers to entry (it's free), it's painless for a business to open up a Facebook account or a Twitter account and start posting (or hire someone to do it). The problem is that so many of these businesses mistakingly think that the mere act of opening a social media account and posting will magically attract the right audience, boost sales, and grow their business.  

 

If only it were that simple.

 

At Social Q, we take a multi-faceted, highly strategic approach to social media marketing. There is no question that the social media space is enormous and here to stay (in one form or another). There is no question that your clientele, or potential clientele, are on social media. So how do you find them, get in front of them, and communicate with them in a way that brings value to their lives, increases brand awareness, and boosts your bottom line?

 

With that question in mind, below are a handful of our philosophies surrounding successful social media strategy inception and implementation. If you have any questions or are ready for your free consultation, take a look at our packages or contact us.

 

Philosophy #1: What's the point?

Brand awareness? Customer service? Customer retention? Increased revenue? Boosted website traffic (SEO)? Social media can certainly kill a large number of birds with one stone, but which bird do you want to kill first? When we begin to strategize with you, we start with the ultimate goal–one of the above, for example–and work backwards, setting milestones along the way. These milestones may be number of website visits, number of store visits, number of followers, or number of people who come in during happy hour. Whatever the short-term milestones are, it is critical that they are measurable so that we can track progress as accurately as possible. We will work closely with you to stay on top of our metrics, determine what is working, what isn't working, and adjust our social media strategy accordingly. 

 

Philosophy #2: 1 friend is more valuable than 100,000 strangers

The age old question, "if a tree falls and no one is around to hear it, did it make a sound?" is as relevant to social media as anything else. You might have 100,000 followers and multiple posts a day, but if no one in your audience is an existing customer or a potential customer, you might as well be yelling into a wall. As we like to say around here, "good social media is not a shouting match amongst strangers, it is a conversation amongst friends." By figuring out who your friends are and getting in front of them, you are able to determine what brings value to their lives and how to use social media to best position your products and services.

 

Philosophy #3: The opposite of GIGO is QIQO

Once you have identified your audience and positioned yourself in their purview, you must deliver on producing quality content that will pique their interest and call them to action."Garbage in, garbage out" rings true here. If the content you produce is garbage, then you can't expect meaningful results. Conversely if the content you provide is consistently thoughtful, fun, engaging, and useful to your audience, you CAN expect quality results. Hence, "quality in, quality out." We like to use a mix of original content, contests and giveaways, curated content relevant to the industry and customer interaction as the basis of our social media campaigns. Of course, each campaign is heavily customized according to the business's goals and intended audience.

 

 

Philosophy #4: Evolution

Things change like rapid fire in the social media world–new platforms are introduced, search algorithms change, consumer preferences shift. Your intended audience may prefer one social media channel one month, then prefer another the next month. We, as social media experts, do everything we can to stay on top of the changes in the social media world and do our best to adjust our strategy accordingly.

 

Today is the day to tap into the lucrative social media world. Take a look at our packages or schedule your free consultation today!